We are proud to see Icon Students and Alumni making moves in the industry! Check out these music videos from the ICON Fam community.
Impact of Music Videos
Music videos have long been a staple in the entertainment industry. Video marketing is one of the most effective and inexpensive ways to promote an artist or brand. They provide a compelling visual communication that connects an artist and a listener by building emotional connections.
An artist’s image goes beyond the music they create. In many ways, music videos are just as important as the music or artwork. This is due to the culture of our consumption of music, art, and entertainment. Moreover, creative visuals provide artists with another medium to project their creative vision.
Even if everything is now digital, who doesn’t want to have more than just the track… I would say the track is the burger and the music video is the full meal deal with fries and Coke. Simon Cahn, Film Director
Ryden | Shining feat. Rapta
MAKJ | Too Far Gone feat. Matthew Santos
Mia Garcia and Helena Holleran | Mr. Moonman
Kaivon | Touch feat. Pauline Herr
Gryffin | Nobody Compares To You (Ryan Browne Remix)
Learn More About Music Business
Learn about the complexities of a rapidly changing music industry. Icon’s compressive Music Business course provides students with the essential knowledge and direction to uniquely position themselves in the ever-changing music space. Discover how to formulate branding and marketing plans, protect intellectual property, and much more.