We are proud to see ICON Students and Alumni making moves in the music industry! Check out these music videos from Hansaa & soso, NinaReed, Mike’s Dead, and Ryden.
Impact of Music Videos
Music videos have long been a staple in the music industry. Video marketing is one of the most effective and inexpensive ways to promote an artist or brand. They provide a compelling visual message that connects an artist and a listener.
An artist’s image goes beyond the music they create. In many ways, music videos are just as important as the music or artwork. This is due to the culture of our consumption of music, art, and entertainment. Moreover, creative visuals provide artists with another medium to project their creative vision.
Hansaa & soso | Nights
Sydney producer Hansaa once again teams up with the Los Angeles duo soso that includes ICON graduate Danny Thrasher. The all-star team also recruits vocal support from LA songstress Emma Sameth for a vibed out single called ‘Nights.’
NinaReed | Fire
The Los Angeles duo NinaReed melds precision and soul to deliver ‘Fire,’ the first single off their Midnight EP. The track also captures Reed’s signature soundscapes and chill beats, while Nina’s alluring voice paints a vivid image of emotion.
Mike’s Dead | Rotten
Mike’s Dead aka Sugar Hollows comes in hot with his debut punchline-filled single ‘Rotten.’ The provocative track hits the pavement with hard bangin’ beats and stirring rap vocals.
Ryden | What Does It Do
Rising female producer/vocalist Ryden drops her latest video ‘What Does It Do.’ The single shows off a new, more sensual side of the femcee’s voice and production.
Learn More About Music Business
Learn about the complexities of a rapidly changing music industry. ICON’s compressive Music Business course provides students with the essential knowledge and direction to uniquely position themselves in the ever-changing music space. Discover how to formulate branding and marketing plans, protect intellectual property, and much more.