Krewella manager Jake Udell sits with Icon’s Music Business Instructor Nik Cherwink to discuss the group’s rise to success and what it takes to make it in the music industry.
Jake Udell is the mind behind TH3RD BRAIN, a management company which represents such renowned acts such as the platinum-selling electronic music group Krewella, Grammy-nominated musician ZHU, and Spotify Spotlight Artist Gallant.
The young entrepreneur visited Icon to talk about Krewella’s meteoric rise to success and his role in catapulting the group into superstardom. Jake also shares some insight into the team’s marketing strategies and offers some industry tips for rising artists.
A lot of acts have different visions for what is supposed to be being an artist. If you don’t take advantage of this window when everybody’s watching you – when your Krewella – when the whole world is watching to see what your going to do next and how you’re going to break a barrier or do something different, you may miss your window of opportunity to be one of the biggest acts in the world. Jake Udell