Learn how to create an effective Electronic Press Kit and get you noticed by music industry professionals. This guide outlines the essential elements of an EPK for musicians.
Competition in the music industry is fierce. Getting the attention of labels, agents, promoters, venues, and various media outlets can be virtually impossible if you don’t approach it in the right way.
This guide offers insider knowledge on how to create a successful Electronic Press Kit for artists in the music industry.
What is an Electronic Press Kit?
An electronic press kit (EPK) is a professional music resume for musicians, artists, bands, and DJs. It’s your online media and marketing portfolio, designed to provide simple access to your essential information.
EPK’s also showcase your talents to the music industry. They help promoters, booking agents, venue talent buyers, journalists, labels, and other industry professionals learn more about you and your music. That’s why crafting the perfect EPK is vital to your success as an artist in this competitive environment!
How to Create an EPK for Musicians
An EPK should feature your artist bio, music, images, tour dates, relevant media, achievements, links to your social media, and contact details. A successful EPK represents you as an artist, your brand, and your musical identity.
Websites such as Sonicbids, ReverbNation, Adobe Spark, and Wix offer EPK templates and tools to create press kits and hosted landing pages. It’s your preference on the format and type of hosting you prefer. However, consider these tips when creating your EPK:
1. EPK Best Practices
Promoters and talent buyers review hundreds of potential acts every day. It’s essential to present yourself clearly and professionally. Before you design your press kit, consider these best practices:
- Keep your EPK simple and to the point. Provide all your relevant information in a way that’s scannable and easy to read.
- Include your best material. Also, keep your EPK concise and relevant.
- Always keep your EPK up to date. Updating and organizing your press kit should only take a few moments.
- Make sure your EPK represents your brand accurately. Don’t overhype, exaggerate, lie, or include irrelevant information.
- Design an EPK that stands out from the competition. Make it eye-catching and unique without going overboard.
- Be cautious of the file size when attaching it to emails. Large digital files may get flagged, sent to the Spam folder, or rejected by the recipient. Instead, link to content on the web such as SoundCloud or YouTube.
- Avoid sending .zip files or other compressed file attachments with your email. These files will not get opened.
- Have a printed version of your EPK on hand at events. You may run into industry professionals interested in knowing more about you.
These tips are not hard rules. They are merely suggestions to ensure your press kit is effective.
2. What to Include in Your EPK
Showcase your strongest assets to the music industry. Here are the essential elements to include in your Electronic Press Kit:
Your music is one of the most crucial elements in your EPK. People may only play the first few songs featured, so include your best three songs at the top of the list. Not sure how to rank your music? Turn to fan feedback, purchase history, production quality, or stream counts to help you decide.
Your artist biography is another fundamental part of the press kit. This section showcases your music career. Include brief details of previous or upcoming releases, milestone achievements, collaborations, recent shows at notable venues, and any significant endorsements.
Bio’s should be well-written, clear, and concise. Provide enough detail to give insight, without making it tiresome to read. Avoid telling your entire musical journey. In addition, keep your bio relevant and up-to-date.
Also, consider preparing different length versions of your bio for various media purposes. Keep a short version and a more extended version.
Photos and Artwork
High-quality photographs are a must for any press kit. Include a variety of vertical and horizontal hi-resolution photos to fit the varying layout preferences of different media outlets.
Also, high-resolution press shots have large file sizes. Upload them to Dropbox or another cloud service with shareable links instead of attaching large files to emails.
Logos and Branding
Provide your logo or any branding material if you have any. Also, include a scalable vector image of your logo for promoters and venues. They will likely use it on promotional material.
Videos that capture your artistic personality or demonstrate your live performances will likely help you. Music and promotional videos also provide media content for writers to share with their readers. Publishers are more likely to feature an artist with a compelling video that accompanies their music. Similarly, promoters are more likely to book you for a gig if you have a great live video showing off your chops and stage presence.
Provide links to your online presence. Include links to your website, social media, music, videos, and other information about your brand. Also, update all your artist social media profiles regularly.
Moreover, make your links easily identifiable. Avoid vague terms like “click here” or “download.” Instead, use recognizable names like Facebook, SoundCloud, Official Website, Listen to my Music, etc.
Press and Testimonials
Have you been featured or interviewed on music websites or magazines? Include short quotes and links to press coverage. Also, add favorable reviews or testimonials from respected industry professionals. A few key points of interest will help build your profile, credibility, and presentation.
Do you have upcoming tour dates? Listing forthcoming gigs, tours, or shows helps booking agents work around your current schedule. Also, anyone who mentions you on the radio, in a blog post, or podcast can help promote those dates.
Finally, don’t forget to provide your contact information. Make it easy for people to reach you. Also, include your management team’s contact details, if applicable.
3. How to Host and Share Your EPK
Once you’ve completed your EPK, make it readily available. Hosting and distributing your electronic press kit is essential. It’s critical to get your artist information in the hands of the right people in the music industry. You don’t want to miss a career-changing opportunity! Here are five ways to share your press kit:
If you have an official website, make your EPK downloadable or accessible from the site. Create a dedicated landing page or provide a link to your press kit on the homepage. Ensure the link is easy to find and visible to visitors!
File Sharing Services
Consider hosting your EPK on a file sharing service like Dropbox. These services make it easy to upload, store, and organize large files. It’s also easier to share a direct downloadable link or URL that’s mobile-friendly.
Music platforms like ReverbNation and Sonicbids offer EPK templates, file hosting, data tracking, and other promotional tools. For example, Sonicbids makes consolidating your information and submitting it to promoters easy. Their templates provide high-quality media, an organized tour calendar, a vanity URL to share with your network, and more. They also have a database of over 20,000 promoters and booking agents, making gig opportunities endless.
Include a sharable link to your EPK on all your social media platforms. Make it easy for fans and industry professionals to discover your press kit. You never know who may visit your social pages!
Print a Copy
Consider having a printed version of your press kit on hand where you may run into industry professionals. If that’s inconvenient, include a link to your electronic press kit on your business card.
An EPK will be one of the best networking tools you’ll have at your disposal in the music industry. We hope this guide gives you everything needed to create the perfect press kit. Now, it’s on you to make it a reality. Letting the world know you and your sound will increase the chances of getting discovered!